Values are different states of intentionality that when activated guide behavior and create meaning. When we practice, actualize, or embody our priority values we experience our lives as meaningful, significant, and important (Frankl, 1955, 1959). 

'Meaning', not 'pleasure' is our main motivator. As we go through life, what has meaning brings change.

Values literacy matters because "the core or what has been called motivation is to value something. If we value something, we will go after it. So we do not need a concept of motives and motivation but what we need is a clear concept of values" ( Jaques&Clement, 1991, p.72).


Our Field of Meaning, top 34 values, define our unique developmental journey and potential for change. Values have five key characteristics.

Our inner compass consists of 34 values which represent our field of meaning - unique set of values which are guiding our decision making and problem solving processes.

Our inner compass consists of 34 values which represent our field of meaning - unique set of values which are guiding our decision making and problem solving processes.

Values as intentions 

Values are different states of intentionality that when activated guide behaviour and create meaning.  'Intend-adapt' better describes human experience than 'stimulus-response'. Stimuli do not determine our actions. Our values determine our actions. Values are the different orientations we activate in 'search of' and in 'adapting to' a stimuli.

When you're guided by your inner compass, 'weather conditions'  or external circumstances do not matter as you have the capacity and both mental and physical power to keep your 'boat' safe.

When you're guided by your inner compass, 'weather conditions'  or external circumstances do not matter as you have the capacity and both mental and physical power to keep your 'boat' safe.

Values as priorities

When we are able to practice, actualize or embody our priority values, we are able to experience our lives as meaningful, significant and important. The inability to practice our priority values, leads to depression. 

When practicing our key values, we feel confident and empowered while holding the steering wheel of our life boat. We feel an abundance of energy and enthusiasm for further exploration and adventures.

When practicing our key values, we feel confident and empowered while holding the steering wheel of our life boat. We feel an abundance of energy and enthusiasm for further exploration and adventures.

Values as dynamic set of choices

Values are formed in a 'rank order relationship' - one higher in importance than the other. The logic behind ranking of values follows rather intuition than deduction. 

At times, we are tempted to put on a 'life saving tube' - which is a sign that we are guided by our concerning values. This happens at the times when we feel stressed and out of tune with our inner compass - true motivations.

At times, we are tempted to put on a 'life saving tube' - which is a sign that we are guided by our concerning values. This happens at the times when we feel stressed and out of tune with our inner compass - true motivations.

Values as expressed in language

Values manifest through a verbal and written language. When expressed verbally or in writing, values create an expectation that guides, impels and legitimizes a range of behaviour. 

A meaningful life journey will guide you towards the lights of your lighthouse - true aspirations, and while fulfilling your life purpose, at the same time, you will be able to become a part of something bigger than yourself.

A meaningful life journey will guide you towards the lights of your lighthouse - true aspirations, and while fulfilling your life purpose, at the same time, you will be able to become a part of something bigger than yourself.

Values as self-awareness

We all use 'values self-awareness' to evaluate the appropriateness of our behaviour as well as other's. Fundamental to our sense of self is our inner dialog. Implicit in this dialog are value words that we use to reconcile our internal-external experience and awareness.